Connect Brands

with the Real World

Connect Brands

with the Real World

Connect Brands

with the Real World

CONNECT BRANDS

WITH THE REAL WORLD

CONNECT BRANDS WITH THE REAL WORLD

By building culturally relevant & creatively impactful strategies

By building culturally relevant & creatively impactful strategies

By building culturally relevant & creatively impactful strategies

By building culturally relevant & creatively impactful strategies

By building culturally relevant & creatively impactful strategies

Selected Clients

apple
adidas-1
Beats
google2
nfl2
youtube
chromecast
facebook
heineken
desperados
headspace-inc-logo-vector
havana club 2
hm
loreal
airfrance
monoprix
jawbone
hennessy
loccitane
michelin
vinci
bonne-maman
otodo2-2
bnpparibas
porsche
jimmy-choo
Budweiser
Corona
ab-inbev

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Tom LE BREE

TOM LE BREE
Partner at Prehype  & Former Strategy Partner at +rehabstudio

Partner at Prehype & Former Strategy Partner at +rehabstudio

TOM LE BREE
Partner at Prehype  & Former Strategy Partner at +rehabstudio

Selection of Projects

Selection of Projects

Selection of Projects

Selection of Projects

SELECTION OF PROJECTS

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

DAZN: brand positioning & guidelines

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoints

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Company: DAZN

Role: Brand Strategy Lead

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

APPLE: Research, Strategy, Brief

Helping to keep Apple as one of the most loved companies around the globe.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Company: Apple

Role: Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

H&M: shaping the 1st global social strategy

Turning the Employer Branding into something worth talking about on social.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: Alleeez Collective

Role: New business, Digital Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

HAVANA CLUB: Finding an original territory for a Rum

Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: Virtue Worldwide (Vice Media)

Role: Cultural Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

ADIDAS TERREX: Connected Outdoor Experiences

Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: SomewhereElse

Role: Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

BEATS By DRE: Extract People from the Noise

Helping the iconic headphone brand to connect with its audience in France.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: Virtue Worldwide (Vice Media)

Role: Cultural Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

OTODO: Turning a House into a Home

Designing the Smart Home Experience by taking into account each user's personal habits.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: Alleeez Collective

Role: New business, Strategist, UX Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Jawbone x PSFK: Tomorrow You will Own Nothing

Consumer purchase habits are changing.

Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with its inconvenience of ownership.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: +rehabstudio

Role: Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

DIVIN: Hire a Person, Not a CV

In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: Alleeez Collective x Matthew Kempton

Role: Strategist, UX Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

DESPERADOS BEER (HEINEKEN): Desperados Breakthrough

Use digital to let anyone on line take part of a party. 

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: ServicePlan 

Role: Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Intimy (Juva Santé Laboratory): Stories of Desire

Make women love a condom brand for men. 

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Agency: ServicePlan 

Role: Strategist

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Comp-1

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© Alexandre MEYER 2020

Making Things Better