Shaping Stories That Cut Through Culture.
Connect Brands in the Real World.
Connect Brands in the Real World
Connect Brands with the Real World
Connect Brands with the Real World
Driving cultural relevance, emotional engagement, and measurable impact.
Selected Clients
Selected Projects
Selected
Projects
Selection of Projects
Selection of Projects
Selection of Projects
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
EA SPORTS F1
EA SPORTS F1 23
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Leveraged the celebration of a F1 champion to elevate brand visibility, spark fan excitement, and drive measurable in-game engagement.
Inviting players to dare join the race before the first Las Vegas GP.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
PRODUCT STRATEGY + CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
EA SPORTS F1
Positioning
Wrap-up 2023
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Positioning
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Wrap-up 2023
Wrap-up 2023
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Where is daniel
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1 23
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Rallied players worldwide to take the wheel—driving early engagement and hype ahead of the Las Vegas Grand Prix debut.
Inviting players to dare join the race before the first Las Vegas GP.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1 23
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Rallied players worldwide to take the wheel—driving early engagement and hype ahead of the Las Vegas Grand Prix debut.
Inviting players to dare join the race before the first Las Vegas GP.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Developed the go-to-market strategy for Rebel Moon (Zach Snyder)—fueling fan excitement and delivering a high-impact campaign launch.
Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: THE MILL ROLE: STRATEGY DIRECTOR EXPERIENCES
CAMPAIGN EXPERIENTIAL STRATEGY
BATTLEFIELD
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
xxx
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
BRAND POSITIONING & EXPRESSIONS
NEED FOR SPEED
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Launched Need for Speed Unbound by leveraging cultural insights and local creative briefs to boost brand relevance and engagement globally and in key markets.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
CAMPAIGN LAUNCH & LIVE SERVICE
NEED FOR SPEED
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Launch event
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
CAMPAIGN LAUNCH & LIVE SERVICE
BERGHAUS
BERGHAUS
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
BERGHAUS
Creating the creative strategic platforms for the campaign & products for the 2024 season.
Creating the creative strategic platforms for the campaign & products for the 2024 season.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Creating the creative strategic platforms for the campaign & products for the 2024 season.
COMPANY: BERGHAUS ROLE: SNR BRAND & CREATIVE STRATEGIST
PRODUCT/BRAND PLANNING & CREATIVE STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
NETFLIX
Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.
Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: TOMMY ROLE: STRATEGY DIRECTOR
LAUNCH CAMPAIGN STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
NETFLIX
Made the Stranger Things universe feel real—igniting fan obsession through immersive brand storytelling.
Bringing the audiences into the the world of Stranger Things.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Bringing the audiences into the the world of Stranger Things.
AGENCY: TOMMY ROLE: STRATEGY DIRECTOR
LAUNCH CAMPAIGN STRATEGY
DAZN
DAZN
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DAZN
Unified brand storytelling across all touchpoints for the “Netflix of Sports,” driving consistency, clarity, and fan connection at scale.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
COMPANY: DAZN ROLE: BRAND STRATEGY LEAD
BRAND POSITIONING & GUIDELINES
APPLE
Kept Apple top of heart and mind—amplifying brand love and loyalty in every interaction, across markets.
Keeping Apple as one of the most loved companies around the globe.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: APPLE ROLE: STRATEGIST
BRAND & MARCOM STRATEGY
APPLE
Connecting Apple with french culture
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: APPLE ROLE: STRATEGIST
RESEARCH, STRATEGY & BRIEFS
TIKTOK
Demonstrated TikTok’s power to spread joy—driving emotional engagement and brand love across audiences.
Showing people how TikTok brings joy around the world
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Showing people how TikTok brings joy around the world
COMPANY: TIKTOK CREATIVE LAB ROLE: SNR STRATEGIST
BRAND & CAMPAIGN STRATEGY
AMAZON MUSIC
Brought fans closer to the music—crafting an immersive Ed Sheeran experience that deepened emotional connection and fan loyalty.
Immersing fans into the hearts of music with Ed Sheeran.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: TOMMY ROLE: STRATEGY DIRECTOR
EXPERIENTIAL STRATEGY + LAUNCH STRATEGY
H&M
Turned internal values into external impact—amplifying employer brand through authentic stories that resonated socially.
Elevating the Employer Branding to spark social conversation.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: H&M ROLE: NEW BUSINESS & STRATEGY DIRECTOR
GLOBAL SOCIAL & CREATIVE STRATEGY
HAVANA CLUB
Redefined Havana Club’s brand expression — fusing Cuban cultural heritage with modern storytelling to elevate global relevance.
Capturing Havana Club's Cuban spirit, adding tasteful depth.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Capturing Havana Club's Cuban spirit, adding tasteful depth.
AGENCY: VIRTUE WOLRDWIDE (VICE MEDIA) ROLE: CULTURAL STRATEGIST
CULTURAL & CREATIVE STRATEGY
ADIDAS TERREX
Crafted future-facing outdoor experiences—amplifying emotional connection and audience impact across the full journey.
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SOMEWHEELSE ROLE: STRATEGIST
CONNECTED OUTDOOR EXPERIENCES
BEATS BY DRE
Elevated cultural relevance for an iconic headphone brand in France—fueling emotional connection and driving brand performance.
Helping the iconic headphone brand to resonate deeply within French culture.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: VIRTUE WORLDWIDE ROLE: CULTURAL STRATEGIST
CAMPAIGN STRATEGY
OTODO
Creating a Smart Home Experience that considers each user's habits.
Creating a Smart Home Experience that considers each user's habits.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
JAWBONE x PSFK
Consumer purchasing habits are evolving.
Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.
Consumer purchasing habits are evolving.
Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: +REHABSTUDIO ROLE: STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
DIVIN
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON ROLE: STRATEGIST, UX STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
DESPERADOS BEER
- HEINEKEN
Use digital to let anyone on line take part of a party.
Use digital to let anyone on line take part of a party.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICE PLAN ROLE: STRATEGIST
CAMPAIGN CREATIVE STRATEGY
INTIMY
Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.
Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICE PLAN ROLE: STRATEGIST
CAMPAIGN CREATIVE STRATEGY
© Alexandre MEYER 2025
Making Things Better