GROWING BRANDS IN THE REAL WORLD
Connect
Brands with
the Real World
Connect
Brands with
the Real World
CONNECT BRANDS WITH THE REAL WORLD
CONNECT BRANDS WITH THE REAL WORLD
By building culturally relevant & creatively impactful strategies
By enabling brands to make the most of each channel
Selected Clients
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Tom LE BREE
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Partner at Prehype & Former Strategy Partner at +rehabstudio
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Selection
of Projects
Selection
of Projects
Selection of Projects
Selection of Projects
SELECTION OF PROJECTS
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
DAZN
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: DAZN ROLE: BRAND STRATEGY LEAD
BRAND POSITIONING & GUIDELINES
APPLE
Helping to keep Apple as one of the most loved companies around the globe.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: APPLE ROLE: STRATEGIST
RESEARCH, STRATEGY & BRIEFS
H&M
Turning the Employer Branding into something worth talking about on social.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE. ROLE: NEW BUSINESS, DIGITAL STRATEGIST
GLOBAL SOCIAL & CREATIVE STRATEGY
HAVANA CLUB
Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: VITUE WORLDWIDE (VICE MEDIA) ROLE: CULTURAL STRATEGIST
CULTURAL & CREATIVE STRATEGY
ADIDAS TERREX
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SOMEWHEREELSE. ROLE: STRATEGIST
CONNECTED OUTDOOR EXPERIENCES
BEATS BY DRE
Helping the iconic headphone brand to connect with its audience in France.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: VIRTUE WORLDWIDE VICE MEDIA. ROLE: CULTURAL STRATEGIST
EXTRACT PEOPLE FROM THE NOISE
OTODO
Designing the Smart Home Experience by taking into account each user's personal habits.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE. ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST
TURNING A HOUSE INTO A HOME
JAWBONE x PSFK
Consumer purchase habits are changing.
Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with the inconvenience of ownership.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: +REHABSTUDIO ROLE: STRATEGIST
TOMORROW YOU WILL OWN NOTHING
DIVIN
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON ROLE: STRATEGIST, UX STRATEGIST
HIRE A PERSON, NOT A CV
DESPERADOS BEER (HEINEKEN GROUP)
Use digital to let anyone on line take part of a party.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICEPLAN. ROLE: STRATEGIST
DESPERADOS BREAKTHROUGH
INTIMY
Make women love a condom brand for men.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICEPLAN. ROLE: STRATEGIST
STORIES OF DESIRE
© Alexandre MEYER 2023
Making Things Better