Connect Brands
with the Real World
Connect Brands
with the Real World
Connect Brands
with the Real World
CONNECT BRANDS
WITH THE REAL WORLD
CONNECT BRANDS WITH THE REAL WORLD
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
Selected Clients
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Tom LE BREE
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Partner at Prehype & Former Strategy Partner at +rehabstudio
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Selection of Projects
Selection of Projects
Selection of Projects
Selection of Projects
SELECTION OF PROJECTS
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
DAZN: brand positioning & guidelines
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoints
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Company: DAZN
Role: Brand Strategy Lead
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
APPLE: Research, Strategy, Brief
Helping to keep Apple as one of the most loved companies around the globe.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Company: Apple
Role: Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
H&M: shaping the 1st global social strategy
Turning the Employer Branding into something worth talking about on social.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: Alleeez Collective
Role: New business, Digital Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
HAVANA CLUB: Finding an original territory for a Rum
Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: Virtue Worldwide (Vice Media)
Role: Cultural Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
ADIDAS TERREX: Connected Outdoor Experiences
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: SomewhereElse
Role: Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
BEATS By DRE: Extract People from the Noise
Helping the iconic headphone brand to connect with its audience in France.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: Virtue Worldwide (Vice Media)
Role: Cultural Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
OTODO: Turning a House into a Home
Designing the Smart Home Experience by taking into account each user's personal habits.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: Alleeez Collective
Role: New business, Strategist, UX Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Jawbone x PSFK: Tomorrow You will Own Nothing
Consumer purchase habits are changing.
Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with its inconvenience of ownership.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: +rehabstudio
Role: Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DIVIN: Hire a Person, Not a CV
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: Alleeez Collective x Matthew Kempton
Role: Strategist, UX Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DESPERADOS BEER (HEINEKEN): Desperados Breakthrough
Use digital to let anyone on line take part of a party.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: ServicePlan
Role: Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Intimy (Juva Santé Laboratory): Stories of Desire
Make women love a condom brand for men.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Agency: ServicePlan
Role: Strategist
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
© Alexandre MEYER 2020
Making Things Better