Foster the growth of brands in the real world.
Foster the growth of brands in the real world.
Connect
Brands with
the Real World
CONNECT BRANDS WITH THE REAL WORLD
Foster the growth of brands in the real world.
Uncovering unique opportunities, inspiring teams with them, and planning their development.
Selected Clients
Selection
of Projects
Selection
of Projects
Selection of Projects
Selection of Projects
SELECTION OF PROJECTS
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
EA SPORTS F1
EA SPORTS F1
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
EA SPORTS F1
Positioning
Wrap-up 2023
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Positioning
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Wrap-up 2023
Wrap-up 2023
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Where is daniel
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
EA SPORTS F1
EA SPORTS F1 23
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Inviting players to dare join the race before the first Las Vegas GP.
Inviting players to dare join the race before the first Las Vegas GP.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: BRAND MARKETING STRATEGY
CAMPAIGN & ACTIVATION STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.
Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: THE MILL ROLE: STRATEGY DIRECTOR EXPERIENCES
CAMPAIGN EXPERIENTIAL STRATEGY
BATTLEFIELD
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
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Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
BRAND POSITIONING & EXPRESSIONS
NEED FOR SPEED
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
CAMPAIGN LAUNCH & LIVE SERVICE
NEED FOR SPEED
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Launch event
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: ELECTRONIC ARTS ROLE: MARCOM STRATEGY LEAD
CAMPAIGN LAUNCH & LIVE SERVICE
BERGHAUS
BERGHAUS
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
BERGHAUS
Creating the creative strategic platforms for the campaign & products for the 2024 season.
Creating the creative strategic platforms for the campaign & products for the 2024 season.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Creating the creative strategic platforms for the campaign & products for the 2024 season.
COMPANY: BERGHAUS ROLE: SNR BRAND & CREATIVE STRATEGIST
PRODUCT/BRAND PLANNING & CREATIVE STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
NETFLIX
Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.
Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: TOMMY ROLE: STRATEGY DIRECTOR
LAUNCH CAMPAIGN STRATEGY
NETFLIX
NETFLIX
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
NETFLIX
Bringing the audiences into the the world of Stranger Things.
Bringing the audiences into the the world of Stranger Things.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Bringing the audiences into the the world of Stranger Things.
AGENCY: TOMMY ROLE: STRATEGY DIRECTOR
LAUNCH CAMPAIGN STRATEGY
DAZN
DAZN
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DAZN
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
COMPANY: DAZN ROLE: BRAND STRATEGY LEAD
BRAND POSITIONING & GUIDELINES
APPLE
Keeping Apple as one of the most loved companies around the globe.
Keeping Apple as one of the most loved companies around the globe.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: APPLE ROLE: STRATEGIST
RESEARCH, STRATEGY & BRIEFS
APPLE
Connecting Apple with french culture
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: APPLE ROLE: STRATEGIST
RESEARCH, STRATEGY & BRIEFS
TIKTOK
Showing people how TikTok brings joy around the world
Showing people how TikTok brings joy around the world
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Showing people how TikTok brings joy around the world
COMPANY: TIKTOK CREATIVE LAB ROLE: SNR STRATEGIST
BRAND & CAMPAIGN STRATEGY
AMAZON MUSIC
Immersing fans into the hearts of music with Ed Sheeran.
Immersing fans into the hearts of music with Ed Sheeran.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: TOMMY ROLE: STRATEGY DIRECTOR
EXPERIENTIAL STRATEGY
H&M
Elevating the Employer Branding to spark social conversation.
Elevating the Employer Branding to spark social conversation.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
COMPANY: H&M ROLE: NEW BUSINESS & STRATEGY DIRECTOR
GLOBAL SOCIAL & CREATIVE STRATEGY
HAVANA CLUB
Capturing Havana Club's Cuban spirit, adding tasteful depth.
Capturing Havana Club's Cuban spirit, adding tasteful depth.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Capturing Havana Club's Cuban spirit, adding tasteful depth.
AGENCY: VIRTUE WOLRDWIDE (VICE MEDIA) ROLE: CULTURAL STRATEGIST
CULTURAL & CREATIVE STRATEGY
ADIDAS TERREX
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SOMEWHEELSE ROLE: STRATEGIST
CONNECTED OUTDOOR EXPERIENCES
BEATS BY DRE
Helping the iconic headphone brand to resonate deeply within French culture.
Helping the iconic headphone brand to resonate deeply within French culture.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: VIRTUE WORLDWIDE ROLE: CULTURAL STRATEGIST
CAMPAIGN STRATEGY
OTODO
Creating a Smart Home Experience that considers each user's habits.
Creating a Smart Home Experience that considers each user's habits.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
JAWBONE x PSFK
Consumer purchasing habits are evolving.
Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.
Consumer purchasing habits are evolving.
Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: +REHABSTUDIO ROLE: STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
DIVIN
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON ROLE: STRATEGIST, UX STRATEGIST
PRODUCT & EXPERIENCE STRATEGY
DESPERADOS BEER
- HEINEKEN
Use digital to let anyone on line take part of a party.
Use digital to let anyone on line take part of a party.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICE PLAN ROLE: STRATEGIST
CAMPAIGN CREATIVE STRATEGY
INTIMY
Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.
Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
AGENCY: SERVICE PLAN ROLE: STRATEGIST
CAMPAIGN CREATIVE STRATEGY
© Alexandre MEYER 2024
Making Things Better