Connect Brands
with the Real World
Connect Brands
with the Real World
Connect Brands
with the Real World
CONNECT BRANDS WITH THE REAL WORLD
CONNECT BRANDS WITH THE REAL WORLD
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
By building culturally relevant & creatively impactful strategies
Selected Clients
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Tom LE BREE
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Partner at Prehype & Former Strategy Partner at +rehabstudio
TOM LE BREE
Partner at Prehype & Former Strategy Partner at +rehabstudio
Selection
of Projects
Selection
of Projects
Selection of Projects
Selection of Projects
SELECTION OF PROJECTS
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE
DAZN
BRAND POSITIONING & GUIDELINES
COMPANY: DAZN
ROLE: BRAND STRATEGY LEAD
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
APPLE
RESEARCH, STRATEGY & BRIEFS
COMPANY: APPLE
ROLE: STRATEGIST
Helping to keep Apple as one of the most loved companies around the globe.
Helping to keep Apple as one of the most loved companies around the globe.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
H&M
GLOBAL SOCIAL & CREATIVE STRATEGY
AGENCY: ALLEEEZ COLLECTIVE
ROLE: NEW BUSINESS, DIGITAL STRATEGIST
Turning the Employer Branding into something worth talking about on social.
Turning the Employer Branding into something worth talking about on social.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
HAVANA CLUB
CULTURAL & CREATIVE STRATEGY
AGENCY: VITUE WORLDWIDE (VICE MEDIA)
ROLE: CULTURAL STRATEGIST
Finding an original territory for a Rum. Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.
Finding an original territory for a Rum. Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
ADIDAS TERREX
CONNECTED OUTDOOR EXPERIENCES
AGENCY: SOMEWHEREELSE
ROLE: STRATEGIST
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
BEATS BY DRE
EXTRACT PEOPLE FROM THE NOISE
AGENCY: VIRTUE WORLDWIDE VICE MEDIA
ROLE: CULTURAL STRATEGIST
Helping the iconic headphone brand to connect with its audience in France.
Helping the iconic headphone brand to connect with its audience in France.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
OTODO
TURNING A HOUSE INTO A HOME
AGENCY: ALLEEEZ COLLECTIVE
ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Designing the Smart Home Experience by taking into account each user's personal habits.
Designing the Smart Home Experience by taking into account each user's personal habits.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
JAWBONE X PSFK
TOMORROW YOU WILL OWN NOTHING
AGENCY: +REHABSTUDIO
ROLE: STRATEGIST
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
Consumer purchase habits are changing. Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with its inconvenience of ownership.
Consumer purchase habits are changing. Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with its inconvenience of ownership.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DIVIN
HIRE A PERSON, NOT A CV
AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON
ROLE: STRATEGIST, UX STRATEGIST
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
DESPERADOS BEER (HEINEKEN)
DESPERADOS BREAKTHROUGH
AGENCY: SERVICEPLAN
ROLE: STRATEGIST
Use digital to let anyone on line take part of a party.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
INTIMY
STORIES OF DESIRE
AGENCY: SERVICEPLAN
ROLE: STRATEGIST
Make women love a condom brand for men.
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.
He also has an unbelievably large collection of Lion King GIFs."
© Alexandre MEYER 2022
Making Things Better