Foster the growth of brands in the real world.

Foster the growth of brands in the real world.

Foster the growth of brands in the real world.

CONNECT BRANDS WITH THE REAL WORLD

Foster the growth of brands in the real world.

Exploring distinctive possibilities, igniting teams with inspiration, and strategizing their growth.

Selected Clients

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Selection

of Projects

Selection

of Projects

Selection of Projects

Selection of Projects

SELECTION OF PROJECTS

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

EA SPORTS F1

EA SPORTS F1

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


EA SPORTS F1

Positioning

Wrap-up 2023

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Positioning

COMPANY: ELECTRONIC ARTS    ROLE: BRAND MARKETING STRATEGY

CAMPAIGN  & ACTIVATION STRATEGY 

EA SPORTS F1

EA SPORTS F1

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Wrap-up 2023

Wrap-up 2023

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: BRAND MARKETING STRATEGY

CAMPAIGN  & ACTIVATION STRATEGY 

EA SPORTS F1

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Where is daniel

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: BRAND MARKETING STRATEGY

CAMPAIGN  & ACTIVATION STRATEGY 

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EA SPORTS F1

EA SPORTS F1 23

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Inviting players to dare join the race before the first Las Vegas GP.

Inviting players to dare join the race before the first Las Vegas GP.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: BRAND MARKETING STRATEGY

CAMPAIGN  & ACTIVATION STRATEGY 

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NETFLIX

NETFLIX

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.

Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: THE MILL    ROLE: STRATEGY DIRECTOR EXPERIENCES

CAMPAIGN EXPERIENTIAL STRATEGY

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BATTLEFIELD

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

xxx

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: MARCOM STRATEGY LEAD

BRAND POSITIONING & EXPRESSIONS

NEED FOR SPEED

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Developing the strategic approach for the campaign launch of Rebel Moon, the upcoming Zack Snyder & Netflix collaboration.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: MARCOM STRATEGY LEAD

CAMPAIGN LAUNCH & LIVE SERVICE

NEED FOR SPEED

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Launch event

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: ELECTRONIC ARTS    ROLE: MARCOM STRATEGY LEAD

CAMPAIGN LAUNCH & LIVE SERVICE

BERGHAUS

BERGHAUS

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


BERGHAUS

Creating the creative strategic platforms for the campaign & products for the 2024 season.

Creating the creative strategic platforms for the campaign & products for the 2024 season.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Creating the creative strategic platforms for the campaign & products for the 2024 season.

COMPANY: BERGHAUS    ROLE: SNR BRAND & CREATIVE STRATEGIST

PRODUCT/BRAND PLANNING & CREATIVE STRATEGY

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NETFLIX

NETFLIX

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


NETFLIX

Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.

Sparking conversations about the new Ryan Reynolds movie by leveraging nostalgia.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: TOMMY    ROLE: STRATEGY DIRECTOR

LAUNCH CAMPAIGN STRATEGY

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NETFLIX

NETFLIX

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


NETFLIX

Bringing the audiences into the the world of Stranger Things.

Bringing the audiences into the the world of Stranger Things.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Bringing the audiences into the the world of Stranger Things.

AGENCY: TOMMY    ROLE: STRATEGY DIRECTOR

LAUNCH CAMPAIGN STRATEGY

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DAZN

DAZN

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


DAZN

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

COMPANY: DAZN    ROLE: BRAND STRATEGY LEAD

BRAND POSITIONING & GUIDELINES

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APPLE

Keeping Apple as one of the most loved companies around the globe.

Keeping Apple as one of the most loved companies around the globe.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: APPLE    ROLE: STRATEGIST

RESEARCH, STRATEGY & BRIEFS

APPLE

Connecting Apple with french culture

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: APPLE    ROLE: STRATEGIST

RESEARCH, STRATEGY & BRIEFS

TIKTOK

Showing people how TikTok brings joy around the world

Showing people how TikTok brings joy around the world

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Showing people how TikTok brings joy around the world

COMPANY: TIKTOK CREATIVE LAB    ROLE: SNR STRATEGIST

BRAND & CAMPAIGN STRATEGY

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AMAZON MUSIC

Immersing fans into the hearts of music with Ed Sheeran.

Immersing fans into the hearts of music with Ed Sheeran.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: TOMMY   ROLE: STRATEGY DIRECTOR

EXPERIENTIAL STRATEGY

H&M

Elevating the Employer Branding to spark social conversation.

Elevating the Employer Branding to spark social conversation.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: H&M    ROLE: NEW BUSINESS & STRATEGY DIRECTOR

GLOBAL SOCIAL & CREATIVE STRATEGY

HAVANA CLUB

Capturing Havana Club's Cuban spirit, adding tasteful depth.

Capturing Havana Club's Cuban spirit, adding tasteful depth.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


Capturing Havana Club's Cuban spirit, adding tasteful depth.

AGENCY: VIRTUE WOLRDWIDE (VICE MEDIA)    ROLE: CULTURAL STRATEGIST

CULTURAL & CREATIVE STRATEGY

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ADIDAS TERREX

Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.

Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SOMEWHEELSE    ROLE: STRATEGIST

CONNECTED OUTDOOR EXPERIENCES

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BEATS BY DRE

Helping the iconic headphone brand to resonate deeply within French culture.

Helping the iconic headphone brand to resonate deeply within French culture.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: VIRTUE WORLDWIDE    ROLE: CULTURAL STRATEGIST

CAMPAIGN STRATEGY

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OTODO

Creating a Smart Home Experience that considers each user's habits.

Creating a Smart Home Experience that considers each user's habits.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: ALLEEEZ COLLECTIVE    ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST

PRODUCT & EXPERIENCE STRATEGY

JAWBONE x PSFK

Consumer purchasing habits are evolving.

Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.

Consumer purchasing habits are evolving.

Nowadays, people prefer subscribing to access the latest goods and services instantly rather than owning them.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: +REHABSTUDIO    ROLE: STRATEGIST

PRODUCT & EXPERIENCE STRATEGY

DIVIN

In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.

In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON   ROLE: STRATEGIST, UX STRATEGIST

PRODUCT & EXPERIENCE STRATEGY

DESPERADOS BEER 

- HEINEKEN

Use digital to let anyone on line take part of a party. 

Use digital to let anyone on line take part of a party. 

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SERVICE PLAN  ROLE: STRATEGIST

CAMPAIGN CREATIVE STRATEGY

INTIMY

Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.

Introducing a condom brand that captures the hearts of women, igniting passion and trust in every intimate moment.

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SERVICE PLAN  ROLE: STRATEGIST

CAMPAIGN CREATIVE STRATEGY

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© Alexandre MEYER 2024

Making Things Better