GROWING BRANDS IN THE REAL WORLD

Connect

Brands with

the Real World

Connect

Brands with

the Real World

CONNECT BRANDS WITH THE REAL WORLD

CONNECT BRANDS WITH THE REAL WORLD

By building culturally relevant & creatively impactful strategies

By enabling brands to make the most of each channel

Selected Clients

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" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

Tom LE BREE

TOM LE BREE
Partner at Prehype  & Former Strategy Partner at +rehabstudio

Partner at Prehype & Former Strategy Partner at +rehabstudio

TOM LE BREE
Partner at Prehype  & Former Strategy Partner at +rehabstudio

Selection

of Projects

Selection

of Projects

Selection of Projects

Selection of Projects

SELECTION OF PROJECTS

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

POSITIONING / DIGITAL / PRODUCT / CAMPAIGN / CONTENT / EXPERIENCE

DAZN

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: DAZN    ROLE: BRAND STRATEGY LEAD

BRAND POSITIONING & GUIDELINES

APPLE

Helping to keep Apple as one of the most loved companies around the globe.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

COMPANY: APPLE    ROLE: STRATEGIST

RESEARCH, STRATEGY & BRIEFS

H&M

Turning the Employer Branding into something worth talking about on social.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: ALLEEEZ COLLECTIVE.   ROLE: NEW BUSINESS, DIGITAL STRATEGIST

GLOBAL SOCIAL & CREATIVE STRATEGY

HAVANA CLUB

Express in a unique way the cuban DNA of Havana Club by showing all the nuances that make life tastier.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: VITUE WORLDWIDE (VICE MEDIA)    ROLE: CULTURAL STRATEGIST

CULTURAL & CREATIVE STRATEGY

ADIDAS TERREX

Exploring the future of outdoor experiences & how we could amplify the audience's experience along the journey.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SOMEWHEREELSE.   ROLE: STRATEGIST

CONNECTED OUTDOOR EXPERIENCES

BEATS BY DRE

Helping the iconic headphone brand to connect with its audience in France.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: VIRTUE WORLDWIDE VICE MEDIA.   ROLE: CULTURAL STRATEGIST

EXTRACT PEOPLE FROM THE NOISE

OTODO

Designing the Smart Home Experience by taking into account each user's personal habits.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: ALLEEEZ COLLECTIVE.   ROLE: NEW BUSINESS, STRATEGIST, UX STRATEGIST

TURNING A HOUSE INTO A HOME

JAWBONE x PSFK

Consumer purchase habits are changing. 

Today, consumers would rather have immediate access to the newest goods and services by subscribing to them, than deal with the inconvenience of ownership.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: +REHABSTUDIO    ROLE: STRATEGIST

TOMORROW YOU WILL OWN NOTHING

DIVIN

In a world where conversational platforms & visual messengers play a key role in social interactions, we explored their impact on today's recruitment practices.

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: ALLEEEZ COLLECTIVE x MATTHEW KEMPTON   ROLE: STRATEGIST, UX STRATEGIST

HIRE A PERSON, NOT A CV

DESPERADOS BEER (HEINEKEN GROUP)

Use digital to let anyone on line take part of a party. 

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SERVICEPLAN.   ROLE: STRATEGIST

DESPERADOS BREAKTHROUGH

INTIMY 

Make women love a condom brand for men. 

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint

" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."


" Alex is a truly original thinker, with a unique pragmatic outlook on life and infectious optimism.

He also has an unbelievably large collection of Lion King GIFs."

 

AGENCY: SERVICEPLAN.   ROLE: STRATEGIST

STORIES OF DESIRE

Comp-1

Any brand challenges to share?

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© Alexandre MEYER 2023

Making Things Better