TIKTOK
Fueling Feeds with Happiness.
Demonstrated TikTok’s power to spread joy—driving emotional engagement and brand love across audiences.
Challenge
Reignite emotional connection and brand relevance in a crowded digital landscape by showcasing TikTok’s unique ability to spark joy.
The campaign was designed mainly to encourage brands & business to feel inspired to takeover TikTok.
Approach
Tapped into platform-native storytelling and cultural signals to craft a campaign that celebrated everyday moments of happiness, positioning TikTok as a catalyst for positivity and creativity.
14.3M followers
4.8M followers
1.6M followers
Outcome
Drove emotional engagement and boosted brand love across diverse audiences—proving TikTok’s power to uplift and unite through joyful content.
Company: TIKTOK CREATIVE LAB
Year: 2021
Role: Brand & Creative Strategy
Selected Works
Ambitious brand vision?
Let’s bring it to life.
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© Alexandre MEYER 2025
Shaping What's Next