Brand & Creative Strategy Director.
Brand & Creative Strategy Director.
I have a hybrid unique profile as a strategist. I've been working on building strategic foundations for products in collaboration with product, commercial & marketing but also at bringing brands to market leveraging creativity & storytelling in any touchpoints (sometimes even framing new ones).
I have a hybrid unique profile as a strategist. I've been working on building strategic foundations for products in collaboration with product, commercial & marketing but also at bringing brands to market leveraging creativity & storytelling in any touchpoints (sometimes even framing new ones).
18 years at Apple, EA Sports, F1, NFL, Design Studio, TBWA, Netflix, One Football & Dazn.
18 years at Apple, EA Sports, F1, NFL, Design Studio, TBWA, Netflix, One Football & Dazn.
I specialize in bridging the gap between imagination and ROI.
I specialize in bridging the gap between imagination and ROI.
Having navigated both high-growth corporate environments and elite creative agencies, I translate complex data into culturally resonant brand strategies ensuring the creative value is immediate and business impact is unquestioned.
Having navigated both high-growth corporate environments and elite creative agencies, I translate complex data into culturally resonant brand strategies ensuring the creative value is immediate and business impact is unquestioned.
I connect the dots that others miss.
Because I’ve sat in every seat from the creative agency to creative production studios, and from the media publisher to the client’s boardroom, I build strategies that work in the real world.
My background spans the entire creative ecosystem:
IN-HOUSE
Apple, EA, DAZN, AB InBev
TECH & CREATIVE PRODUCTION
Rehabstudio, Nexus, Makemepulse
CREATIVE AGENCIES
TBWA, ServicePlan
NEW MEDIA
Vice, LADbible, TikTok Creative Lab
How I help:
Get a clear roadmap for growth
Brand Positioning & Business Strategy
Brand Architecture
Product Strategy
Market Mapping
Employer Branding Strategy
Stay relevant and resonate locally
Cultural Insights & Trend Forecasting
Audience Research & Workshops
Profiling & Audience Opportunities
Shape campaign that converts
Creative Strategy & Content Development
Go-to-Market & Comms Planning
Activations/Experiences & Brand Content
Entertainment.Brand Content. Experiences.Product/Brand Management.FMCG.
Selected Clients
Apple
EA Sports
NFL
F1
DAZN
OneFootball
Netflix
The Mill
Creative Lab TIkTok EU
DesignStudio
Nexus Studios
Companies
CORE EXPERTISES
EA SPORTS
snr manager, Franchise Strategy & Marketing
snr manager, brand marketing strategy
strategy director experiences
lead strategist & snr manager
strategy director
senior strategist
senior strategist
senior strategist
DRAFTLINE (ab-inbev in-house agency)
strategist
planner
UX strategist
VIRTUE WORLDWIDE (vice agency)
senior cultural strategist
creative strategist
senior strategist
senior strategist
founder
senior creative strategist
senior creative strategist
strategist
consultant / strategist
- tommy - strategy director
- creative lab tiktok EU - senior strategist
- designstudio - senior strategist
- justified studio - senior strategist
- draftline (ab-inbev in-house agency) - creative strategy lead
- stereo - strategy director
- dazn - strategist
- apple - planner
- bravenewworld - UX strategist, London
- virtue worldwide (vice agency) - senior cultural strategist, London/Paris
- somewhereelse - creative strategist, London
- makemepulse - senior strategist, London
- nexus studios - senior strategist, London
- alleeez collective - son of/founder, London/Paris
- theladbible group - senior creative strategist, London
- +rehabstudio - senior creative strategist, London
- freelance - senior strategist, Amsterdam
- serviceplan group - strategist, Paris
- tbwa group - consultant / strategist, Paris
- apple - planner (contract 1yr)
- bravenewworld - UX strategist, London (2 weeks)
- virtue worldwide (vice agency) - senior cultural strategist London/Paris (8 months)
- somewhereelse - creative strategist, London (2 month)
- makemepulse - senior strategist, London (3 weeks)
- nexus studios - senior strategist, London (2 month)
- alleeez collective - son of/founder, London/Paris (1 yr)
- theladbible group - senior creative strategist, London (1 month)
- +rehabstudio - senior creative strategist, London (1 yr)
- freelance - senior strategist, Amsterdam (1 yr)
- serviceplan group - strategist, Paris (3 yrs)
- tbwa group - consultant / strategist, Paris (3 yrs)
Contact
Let's
build
something
© Alexandre MEYER