Brand & Creative
Strategy Director
I work both sides of the line building strategic foundations with product, commercial, and marketing teams, then bringing brands to market through creativity, storytelling, and cultural instinct. I don't just find the right touchpoints. I invent new ones.
Imagination into ROI
I've navigated both high-growth corporate environments and elite creative agencies, translating complex data into culturally resonant brand strategies ensuring the creative value is immediate and business impact is unquestioned.
Because I've sat in every seat from the creative agency to production studios, from the media publisher to the client's boardroom I build strategies that work in the real world.
The Full Creative Spectrum
My background spans the entire creative ecosystem giving me a full perspective that most strategists simply can't access.
EA Sports
DAZN
AB InBev
ServicePlan
DesignStudio
Tommy
Nexus Studios
Makemepulse
The Mill
LADbible
TikTok Creative Lab
OneFootball
Strategy to Execution
Three interconnected pillars that take a brand from strategic clarity to cultural relevance to market performance.
Brand Territories
Brand Architecture
Product Strategy
Market Mapping
Employer Branding
Trend Forecasting
Profiling & Audience Opportunities
Go-to-Market & Comms Planning
Activations & Experiences
Brand Content
I connect the dots that others miss.
Names That Matter
The Full Timeline
The Other Side
Outside of strategy, I'm drawn to photography, digital art, and the space where technology meets human expression.
Brand & Creative Strategy Director.
Brand & Creative Strategy Director.
I work both sides of the line: building strategic foundations with product, commercial, and marketing teams, then bringing brands to market through creativity, storytelling, and cultural instinct. I don't just find the right touchpoints. I invent new ones.
I have a hybrid unique profile as a strategist. I've been working on building strategic foundations for products in collaboration with product, commercial & marketing but also at bringing brands to market leveraging creativity & storytelling in any touchpoints (sometimes even framing new ones).
18 years at Apple, EA Sports, F1, NFL, Design Studio, TBWA, Netflix, One Football & Dazn.
18 years at Apple, EA Sports, F1, NFL, Design Studio, TBWA, Netflix, One Football & Dazn.
WHAT I BRING
Imagination into ROI
I turn imagination into ROI.
I specialize in bridging the gap between imagination and ROI.
I've navigated both high-growth corporate environments and elite creative agencies, I translate complex data into culturally resonant brand strategies ensuring the creative value is immediate and business impact is unquestioned.
Having navigated both high-growth corporate environments and elite creative agencies, I translate complex data into culturally resonant brand strategies ensuring the creative value is immediate and business impact is unquestioned.
I connect the dots that others miss.
I connect the dots that others miss.
Because I’ve sat in every seat from the creative agency to creative production studios, and from the media publisher to the client’s boardroom, I build strategies that work in the real world.
My background spans the entire creative ecosystem:
My background spans the entire creative ecosystem:
IN-HOUSE
Apple, EA, DAZN, AB InBev
TECH & CREATIVE PRODUCTION
Rehabstudio, Nexus, Makemepulse
CREATIVE AGENCIES
TBWA, ServicePlan
NEW MEDIA
Vice, LADbible, TikTok Creative Lab
HOW I HELP
Strategy to execution
How I help:
Get a clear roadmap for growth
Brand Positioning & Business Strategy
Brand Architecture
Product Strategy
Market Mapping
Employer Branding Strategy
Stay relevant and resonate locally
Cultural Insights & Trend Forecasting
Audience Research & Workshops
Profiling & Audience Opportunities
Shape campaign that converts
Creative Strategy & Content Development
Go-to-Market & Comms Planning
Activations/Experiences & Brand Content
Entertainment.Brand Content. Experiences.Product/Brand Management.FMCG.
Selected Clients
Apple
EA Sports
NFL
F1
DAZN
OneFootball
Netflix
The Mill
Creative Lab TIkTok EU
DesignStudio
Nexus Studios
Companies
CORE EXPERTISES
EA SPORTS
snr manager, Franchise Strategy & Marketing
snr manager, brand marketing strategy
strategy director experiences
lead strategist & snr manager
strategy director
senior strategist
senior strategist
senior strategist
DRAFTLINE (ab-inbev in-house agency)
strategist
planner
UX strategist
VIRTUE WORLDWIDE (vice agency)
senior cultural strategist
creative strategist
senior strategist
senior strategist
founder
senior creative strategist
senior creative strategist
strategist
consultant / strategist
- tommy - strategy director
- creative lab tiktok EU - senior strategist
- designstudio - senior strategist
- justified studio - senior strategist
- draftline (ab-inbev in-house agency) - creative strategy lead
- stereo - strategy director
- dazn - strategist
- apple - planner
- bravenewworld - UX strategist, London
- virtue worldwide (vice agency) - senior cultural strategist, London/Paris
- somewhereelse - creative strategist, London
- makemepulse - senior strategist, London
- nexus studios - senior strategist, London
- alleeez collective - son of/founder, London/Paris
- theladbible group - senior creative strategist, London
- +rehabstudio - senior creative strategist, London
- freelance - senior strategist, Amsterdam
- serviceplan group - strategist, Paris
- tbwa group - consultant / strategist, Paris
- apple - planner (contract 1yr)
- bravenewworld - UX strategist, London (2 weeks)
- virtue worldwide (vice agency) - senior cultural strategist London/Paris (8 months)
- somewhereelse - creative strategist, London (2 month)
- makemepulse - senior strategist, London (3 weeks)
- nexus studios - senior strategist, London (2 month)
- alleeez collective - son of/founder, London/Paris (1 yr)
- theladbible group - senior creative strategist, London (1 month)
- +rehabstudio - senior creative strategist, London (1 yr)
- freelance - senior strategist, Amsterdam (1 yr)
- serviceplan group - strategist, Paris (3 yrs)
- tbwa group - consultant / strategist, Paris (3 yrs)
© Alexandre Meyer
Let's
build
something
Let's grab a coffee, have a chat, and frame the path to your next success.
© Alexandre MEYER
Brand & Creative Strategy