Alex Meyer

Brand & Creative Strategy.

Building brands in the real world. Giving clear direction that guides teams meaningfully from strategy to culture to ROI through ideation, guidance and execution.

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Explorations

Solving the brand challenges that matter.

E–01 Driving cultural relevance to outperform the competition E–02 Designing brand moments that fuel fandom and fun E–03 Turning product–marketing alignment into a growth accelerator E–04 Creating global hype for an entertainment launch, spoiler-free

Projects

selected cases

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Thinking

Research & Insight

Reports, studies & POVs

R–01 The new race fans How F1's audience got younger, faster and what it means for the grid's brands. Audience Study R–02 Fandom is the new funnel Why gaming communities not campaigns now drive intent to play. Trend Report R–03 Football beyond the 90 minutes How young fans consume the game between matches and where brands fit. Cultural Insight R–04 Drop culture What fashion's release mechanics taught entertainment launches. POV

Personal

Digital Arts

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Brand & Creative Strategy.

Solving the brand challenges that matter.

Projects

Reigniting a street racing icon through culture

Bringing a blockbuster to the grid

Daring players to join the race before Vegas lights up

Reinventing secondhand fashion for expressive youth

Keeping the “Netflix of Sports” consistent everywhere

Fueling feeds with happiness

Laying strategic foundations for Battlefield’s next era

Turning an album launch into a fan experience

Research & Insight

Digital Arts