Alex Meyer

Brand & Creative Strategy.

Cultural relevance you can measure & Connecting branfs to the real world.

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Explorations

Solving the brand challenges that matter.

E–01 Driving cultural relevance to outperform the competition E–02 Designing brand moments that fuel fandom and fun E–03 Turning product–marketing alignment into a growth accelerator E–04 Creating global hype for an entertainment launch, spoiler-free

Projects

8 selected cases

Getting EA SPORTS into a Hollywood story that didn't need it

Brand & Creative Strategy — EA SPORTS

Reinventing secondhand fashion for expressive youth

Brand Strategy & Positioning — FINDS

Keeping one brand consistent across every market it streams in

Brand Strategy & Positioning — DAZN

Making a faded racing icon matter to a generation that grew up without it

Brand Marketing Strategy & Campaign — EA

adidas TERREX — outdoor exploration

Making adidas part of the trip before the boots go on

Experience Strategy — adidas TERREX

Rebel Moon — Netflix

Building a fandom for a universe nobody had heard of

Go-to-Market Strategy — Netflix

Building hype for a race that didn't exist yet

Marketing & Campaign Strategy — EA SPORTS

Turning an album launch into a place fans could step inside

Activation Strategy — Amazon Music

Thinking

Research & Insight

Reports, studies & POVs

R–01 The new race fans How F1's audience got younger, faster and what it means for the grid's brands. Audience Study R–02 Fandom is the new funnel Why gaming communities not campaigns now drive intent to play. Trend Report R–03 Football beyond the 90 minutes How young fans consume the game between matches and where brands fit. Cultural Insight R–04 Drop culture What fashion's release mechanics taught entertainment launches. POV

Personal

Digital Arts

Monaco Eyes — digital artwork

Digital artwork by Alex Meyer

Digital artwork exploration