Alex Meyer

Brand & Creative Strategy.

From brand positioning to global campaigns: strategy across gaming, sports, entertainment, FMCG, tech & culture.

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Explorations

Solving the brand challenges that matter.

E–01 Driving cultural relevance to outperform the competition E–02 Designing brand moments that fuel fandom and fun E–03 Turning product–marketing alignment into a growth accelerator E–04 Creating global hype for an entertainment launch, spoiler-free

Projects

selected cases

Reigniting a street racing icon through culture

Brand Marketing Strategy & Campaign — Need for Speed Unbound

Bringing a blockbuster to the grid

Campaign Strategy — F1 The Movie

Daring players to join the race before Vegas lights up

Marketing & Campaign Strategy — F1 23

Reinventing secondhand fashion for expressive youth

Brand Strategy & Positioning — FINDS

Keeping the “Netflix of Sports” consistent everywhere

Brand Strategy & Positioning — DAZN

Khaby Lame — TikTok Joy campaign

Fueling feeds with happiness

Social & Campaign Strategy — TikTok

Laying strategic foundations for Battlefield’s next era

Brand Strategy & Positioning — Confidential

Amazon Music × Ed Sheeran — Equals immersive experience

Turning an album launch into a fan experience

Activation Strategy — Ed Sheeran

Thinking

Research & Insight

Reports, studies & POVs

R–01 The new race fans How F1's audience got younger, faster and what it means for the grid's brands. Audience Study R–02 Fandom is the new funnel Why gaming communities not campaigns now drive intent to play. Trend Report R–03 Football beyond the 90 minutes How young fans consume the game between matches and where brands fit. Cultural Insight R–04 Drop culture What fashion's release mechanics taught entertainment launches. POV

Personal

Digital Arts

Monaco Eyes — digital artwork

Digital artwork by Alex Meyer

Lando Norris — digital artwork

Digital artwork exploration