Prixtel
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Challenge
Traditionally, Mobile Virtual Network Operators (MVNOs) were considered as low-cost solutions for network and phone services.
Prixtel (French MVNO) wanted to get beyond this perception of low-cost services that was consider as a barrier to develop their client’s base.
Solution
However, in other categories (such as flight or car rentals), some brands have managed to expand their audience reach by offering multi-tiered services tailored to different needs.
Results
After ten years, Prixtel, a French MVNO, is still using the defined segmentation and the offer segmentation is still in effect.
The company boasts over 500,000 users.
Ready to Make Something Bold?
© Alexandre MEYER