Building & shaping brands in the real world.

I grow brands by making them culturally relevant and creatively impactful. I've recently spent 3 years at EA & EA SPORTS growing AAA franchises & amplifying sport beyond games & races day & developed strategies for Apple across EMEA

I worked in some of the most exciting creative advertising agencies (Tbwa, ServicePlan…), creative tech production studios (Rehabstudio, Nexus Studio, Makemepulse…), new media (Vice, Ladbible) & companies (Apple, Electronics Arts/EA Sports, Dazn, Ab-Inbev in-house agency -Draftline-, TikTok Creative Lab).

I work both sides of the line: shaping strategic foundations with product, commercial and marketing teams, then bringing brands to market through creativity, storytelling and cultural instinct. Having sat in every seat agency, studio, publisher, client boardroom I build strategies designed to be executed, where the creative value is immediate and the business impact is unquestioned.

I've also lived my whole life around the globe. It made exploration a reflex: I'm comfortable in the unknown, and never satisfied with the standard idea.