Selected
Work.

Brand strategy, campaign design & creative direction across gaming, sports, entertainment & culture.

Explorations

Solving the brand challenges
that matter.

E–01

Driving cultural relevance to outperform the competition

E–02

Designing brand moments that fuel fandom and fun

E–03

Turning product-marketing alignment into a growth accelerator

E–04

Creating global hype for an entertainment launch, spoiler-free

Reframing racing for a new generation of fans
Brand Strategy & Global Integrated Campaign

Reframing racing for a new generation of fans

Reframing racing for a new generation of fans

Brand Strategy & Global Integrated Campaign

Bringing a blockbuster to the grid; and EA SPORTS into the story.
Campaign Strategy

Bringing a blockbuster to the grid; and EA SPORTS into the story.

Bringing a blockbuster to the grid; and EA SPORTS into the story.

Campaign Strategy

Style Meets Speed: Celebrating Champions, Fueling Play.
Activation & Product Strategy

Style Meets Speed: Celebrating Champions, Fueling Play.

Style Meets Speed: Celebrating Champions, Fueling Play.

Activation & Product Strategy

Reigniting a Street Racing Icon Through Culture
Brand Marketing Strategy & Campaign

Reigniting a Street Racing Icon Through Culture

Reigniting a Street Racing Icon Through Culture

Brand Marketing Strategy & Campaign

Daring players to join the race before Vegas lights up.
Marketing & Campaign Strategy

Daring players to join the race before Vegas lights up.

Daring players to join the race before Vegas lights up.

Marketing & Campaign Strategy

Consolidating OneFootball Brand guidelines
Brand Strategy & Positioning

Consolidating OneFootball Brand guidelines

Brand Strategy & Positioning

Ensuring the “Netflix of Sports” looks and feels consistent everywhere.
Brand Strategy & Positioning

Ensuring the “Netflix of Sports” looks and feels consistent everywhere.

Ensuring the “Netflix of Sports” looks and feels consistent everywhere.

Brand Strategy & Positioning

Reinventing secondhand fashion for expressive youth.
Brand Strategy & Positioning

Reinventing secondhand fashion for expressive youth.

Reinventing secondhand fashion for expressive youth.

Brand Strategy & Positioning

Fueling Feeds with Happiness.
Social & Campaign Strategy

Fueling Feeds with Happiness.

Fueling Feeds with Happiness.

Social & Campaign Strategy

Laying the Strategic Foundations for Battlefield’s Next Era
Brand Strategy & Positioning - Confidential

Laying the Strategic Foundations for Battlefield’s Next Era

Laying the Strategic Foundations for Battlefield’s Next Era

Brand Strategy & Positioning - Confidential

Turning an album launch into an fan experience
Activation Strategy

Turning an album launch into an fan experience

Turning an album launch into an fan experience

Activation Strategy

Designing immersive tech experiences that open up the outdoors
Product & Experience Strategy

Designing immersive tech experiences that open up the outdoors

Product & Experience Strategy

Launching Netflix’s Rebel Moon: A Global Fan Takeover
Campaign Strategy

Launching Netflix’s Rebel Moon: A Global Fan Takeover

Launching Netflix’s Rebel Moon: A Global Fan Takeover

Campaign Strategy

Turning Party Vibes Into Playable Experiences for Desperados
Campaign Strategy

Turning Party Vibes Into Playable Experiences for Desperados

Turning Party Vibes Into Playable Experiences for Desperados

Campaign Strategy

Breaking the Mold: An Intimate Rebrand of Sexual Wellness
Brand & Campaign Strategy

Breaking the Mold: An Intimate Rebrand of Sexual Wellness

Breaking the Mold: An Intimate Rebrand of Sexual Wellness

Brand & Campaign Strategy

Unveiling a new product line extension
Positioning & Creative Strategy

Unveiling a new product line extension

Unveiling a new product line extension

Positioning & Creative Strategy

Brand Explorations

SOLVING THE BRAND CHALLENGES THAT MATTER ACROSS INDUSTRIES, AUDIENCES & CULTURES.

E-01

Driving cultural relevance to outperform the competition

E-02

Designing brand moments that fuel fandom and fun

E-03

Turning product-marketing alignment into a growth accelerator

E-04

Creating global hype for an entertainment launch, spoiler-free.

Driving cultural relevance to outperform the competition

Designing brand moments that fuel fandom and fun

Turning product–marketing alignment into a growth accelerator

Digital Arts

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Brand & Creative Strategy