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01/

Reigniting a street racing icon through culture

Brand Marketing Strategy & Campaign — Need for Speed Unbound
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02/

Bringing a blockbuster to the grid

Campaign Strategy — F1 The Movie
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03/

Daring players to join the race before Vegas lights up

Marketing & Campaign Strategy — F1 23
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04/

Reinventing secondhand fashion for expressive youth

Brand Strategy & Positioning — FINDS
DAZN brand positioning systemView project
05/

Keeping the “Netflix of Sports” consistent everywhere

Brand Strategy & Positioning — DAZN
Khaby Lame — TikTok Joy campaignView project
06/

Fueling feeds with happiness

Social & Campaign Strategy — TikTok
Battlefield
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07/

Laying strategic foundations for Battlefield’s next era

Brand Strategy & Positioning — Confidential
08/

Turning an album launch into a fan experience

Activation Strategy — Ed Sheeran
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09/

Style meets speed: celebrating champions, fueling play

Product × Creative Strategy — Max Verstappen × Lefty, F1 24
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10/

Consolidating OneFootball brand guidelines

Brand Strategy Direction — OneFootball
Rebel Moon — NetflixView project
11/

Launching Netflix's next space epic: a global fan takeover

Go-to-Market Strategy — Netflix, Rebel Moon
adidas TERREX — outdoor explorationView project
12/

Designing immersive tech experiences that open up the outdoors

Experience Strategy — adidas TERREX
Desperados interactive YouTube takeoverView project
13/

Blending party culture and digital play for a fearless beer brand

Brand × Creative Strategy — Desperados
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14/

Putting women first: a purposeful shift in sexual wellness marketing

Brand × Creative Strategy — Intimy
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