Where do you Like It?
Turning a playful insight into a viral hit, making Nettement-Chic a go-to e-shopping name in France.
Challenge
Launch awareness for Nettement-Chic, a curated online shopping guide, and drive traffic to its newly launched site—without any paid media.
Approach
We tapped into the brand’s chic, playful spirit with a street interview series built around the double entendre: "Where do you like to do it?"—a bold and cheeky way to link everyday behavior to the act of online shopping. The ambiguity created curiosity, while the tone stayed aligned with the fashion-forward, clever nature of the brand.
Outcome
After 1 week :
- 400K+ organic video views in the first week
- 300% increase in website traffic
- 100+ online articles and influencer mentions
- Established Nettement-Chic as a culturally savvy brand in the French digital fashion space
Company: NETTEMENT-CHIC.COM
Year: 2014
Role: Brand Strategy, Creative Direction, Production
Selected Works
Ambitious brand vision?
Let’s bring it to life.
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© Alexandre MEYER 2025
Shaping What's Next