05/ — Experience Strategy — adidas TERREX
Making adidas part of the trip before the boots go on.
At a glance
Tension
The biggest barrier between people and the outdoors isn't gear it's planning. A gear brand only shows up at the moment of purchase: present in the basket, absent from the adventure.
Insight
The brand that helps plan the trip becomes indispensable. Move TERREX from supplier of the kit to partner of the journey.
Strategy
Experiences built to take the friction out of getting outdoors: collaborative route planning, geolocated terrain tips, athlete-guided training.
Present in the basket, absent from the adventure.
The biggest barrier between people and the outdoors isn't gear it's planning.
Organising a trip is time-consuming enough to kill it. And a gear brand only shows up at the moment of purchase present in the basket, absent from the adventure.
Partner of the journey.
The brand that helps plan the trip becomes indispensable earning a place in every trip, not just the ones that start with new boots.
Three experiences built to take the friction out of getting outdoors: collaborative route planning on an immersive 3D map, geolocated terrain tips overlaid where you stand, and athlete-guided training through smart apparel TERREX as the trip's partner from planning to peak.
Collaborative trip planning
An immersive 3D map where users co-plan adventures in real time, with smart tips, reminders and route tools. Think: Google Docs meets hiking trails.
Geolocated tip sharing
AR overlays of user- and expert-generated insights hyperlocal advice pinned to the landscape, from “best sunrise spot” to “watch for falling rocks.”
Train like a pro
Smart apparel powered by motion-tracking and athlete-guided coaching real-time performance tips through your gear.
Return On Interest
Utility-first experiences that earn attention rather than buy it engagement that scales.
"From supplier of the kit to partner of the journey."
From basket to trailhead.
[Placeholder — participation, trips planned/taken, repeat usage, brand consideration shift]
Unquantified until sourced.