Research — Published thinking
Where the attention actually goes.
Points of view on fandom, culture and the gap between how audiences behave and how brands still buy. Written to be argued with.
R–01 The race is the smallest part of the weekend F1 fans no longer sit at the end of the sport's pipeline. They sit at the start of their own. Point of view R–02 Fandom is the new funnel Why gaming communities — not campaigns — now drive intent to play. [Placeholder — article to come.] Trend report R–03 Football beyond the 90 minutes How young fans consume the game between matches — and where brands fit. [Placeholder — article to come.] Cultural insight R–04 Drop culture What fashion's release mechanics taught entertainment launches. [Placeholder — article to come.] Point of view
Why publish
Cases prove the thinking worked once. Published theses prove it travels.
Two of these pieces have already been run as live strategy — R–02 underneath a Netflix original IP launch, R–03 underneath a football platform's repositioning.
The reports are not marketing for the work. They are the argument the work was built on, written down so it can be tested by people who disagree.