[R–00 — Point of view / Audience study / Trend report]
[The claim, stated as a sentence. Put the turn in italics like this.]
[The whole argument in two sentences. Sentence one: what has changed. Sentence two: what still assumes otherwise.]
01 / [First section title]
[Opening paragraph. Concrete, not throat-clearing — start with the behaviour, the number or the scene.]
[Continue. Short paragraphs. One idea each.]
[The sharpest sentence in the piece. Put the twist in italics.] [Attribution — delete this line if it's your own]
02 / [Second section title]
[Paragraph.]
[Paragraph.]
03 / [Third section title]
[Paragraph.]
[00][%]
[What the figure counts, and over what period.]
[00][x]
[What the figure counts. Source in the margin note if it needs one.]
[00][M]
[What the figure counts.]
A
[Short label]
[The point, in two or three sentences.]
B
[Short label]
[The point.]
C
[Short label]
[The point.]