Making sure the "Netflix Of Sports" has a consistent expression at every touchpoint.
Unified brand storytelling across all touchpoints, driving consistency, clarity, and fan connection at scale.
Global Implementation
Brand guidelines got implemented globally across all markets and touchpoints.
Scalable System
A clear, global brand system and content engine that empowers teams to move fast while staying on-brand.
Cultural Relevance
A scalable foundation that ensures consistency across all sports, markets, and moments.
Driven by the ambition to establish a distinctive global voice in sports broadcasting, DAZN set out to create consistent, scalable brand and design guidelines ensuring clarity and adaptability across all touchpoints, sports, markets, and moments.
Strategy Sprints for Scale
Led brand and content strategy sprints to ensure the "Netflix of Sports" delivers a consistent and compelling identity across every touchpoint.
This included sharpening brand positioning, creating scalable global guidelines, and developing a content strategy framework rooted in fan behaviours, platform best practices, and real-time sports culture.
Brand Positioning
Sharpened brand positioning for global clarity ensuring DAZN's voice is unmistakable across every market.
Scalable Guidelines
Created scalable guidelines across all markets a modular system that flexes without losing coherence.
Content Strategy
Developed content strategy framework rooted in fan behaviours aligned with platform best practices and real-time sports culture.
Global Implementation
Brand guidelines got implemented globally. A clear, global brand system and content engine that empowers teams to move fast while staying on-brand and culturally relevant.
A scalable foundation that ensures consistency across all sports, markets, and moments.
- Company
- DAZN Creative
- Year
- 2019
- Role
- Brand Strategy Lead
DAZN
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Unified brand storytelling across all touchpoints, driving consistency, clarity, and fan connection at scale
CHALLENGE
A distinctive global voice
Driven by the ambition to establish a distinctive global voice in sports broadcasting, DAZN set out to create consistent, scalable brand and design guidelines ensuring clarity and adaptability across all touchpoints, sports, markets, and moments.
APPROACH
Strategy sprints for scale
Led brand and content strategy sprints to ensure the “Netflix of Sports” delivers a consistent and compelling identity across every touchpoint.
This included sharpening brand positioning, creating scalable global guidelines, and developing a content strategy framework rooted in fan behaviours, platform best practices, and real-time sports culture.
- Sharpened brand positioning for global clarity
- Created scalable guidelines across all markets
- Developed content strategy framework rooted in fan behaviors
- Aligned platform best practices with real-time sports culture
OUTCOME
Global implementation
Brand guidelines got implemented globally.
A clear, global brand system and content engine that empowers teams to move fast—while staying on-brand and culturally relevant.
A scalable foundation that ensures consistency across all sports, markets, and moments.
COMPANY
Dazn Creative
YEAR
2019
ROLE:
Brand Strategy Lead
© Alexandre Meyer
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© Alexandre MEYER
Brand & Creative Strategy