Dazn
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Challenge
Dazn was looking at shaping a consistent & scalable brand & build guidelines for every expressions on any touchpoints.
Approach
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoints (brand positioning, guidelines) & Defining an initial draft for content strategy.
Outcome
Brand guidelines got implemented globally.
Selected Works
© Alexandre MEYER 2024
Making Things Better