Dazn

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Challenge

Dazn was looking at shaping a consistent & scalable brand & build guidelines for every expressions on any touchpoints.

Approach

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoints (brand positioning, guidelines) & Defining an initial draft for content strategy.

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Outcome

Brand guidelines got implemented globally.

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© Alexandre MEYER 2024

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