Dazn
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Challenge
Driven by the ambition to establish a distinctive global voice in sports broadcasting, DAZN set out to create consistent, scalable brand and design guidelines—ensuring clarity and adaptability across all touchpoints, sports, markets, and moments.
Approach
Led brand and content strategy sprints to ensure the “Netflix of Sports” delivers a consistent and compelling identity across every touchpoint.
This included sharpening brand positioning, creating scalable global guidelines, and developing a content strategy framework rooted in fan behaviours, platform best practices, and real-time sports culture.
Outcome
Brand guidelines got implemented globally.
A clear, global brand system and content engine that empowers teams to move fast—while staying on-brand and culturally relevant.
Company: Dazn Creative
Year: 2019
Role: Brand Strategy Lead
Selected Works
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