DAZN – Brand Strategy

Dazn

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Challenge

Driven by the ambition to establish a distinctive global voice in sports broadcasting, DAZN set out to create consistent, scalable brand and design guidelines—ensuring clarity and adaptability across all touchpoints, sports, markets, and moments.

Approach

Led brand and content strategy sprints to ensure the “Netflix of Sports” delivers a consistent and compelling identity across every touchpoint.

This included sharpening brand positioning, creating scalable global guidelines, and developing a content strategy framework rooted in fan behaviours, platform best practices, and real-time sports culture.