Dazn

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Challenge

Driven by the ambition to establish a distinctive global voice in sports broadcasting, DAZN set out to create consistent, scalable brand and design guidelines—ensuring clarity and adaptability across all touchpoints, sports, markets, and moments.

ezgif.com-video-to-gif-converter

Approach

Led brand and content strategy sprints to ensure the “Netflix of Sports” delivers a consistent and compelling identity across every touchpoint.

This included sharpening brand positioning, creating scalable global guidelines, and developing a content strategy framework rooted in fan behaviours, platform best practices, and real-time sports culture.

DAZN_Brand_Creative_Visuelle_2000x1333_1

Outcome

Brand guidelines got implemented globally.

A clear, global brand system and content engine that empowers teams to move fast—while staying on-brand and culturally relevant.

Screenshot 2025-05-09 at 07.16.18

Company: Dazn Creative

Year: 2019

Role: Brand Strategy Lead

Comp-1

Any brand challenges to share?

Let's connect : 

© Alexandre MEYER 2025

Making Things Better