Prixtel
Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.
Challenge
Traditionally, Mobile Virtual Network Operators (MVNOs) were considered as low-cost solutions for network and phone services.
Prixtel (French MVNO) wanted to get beyond this perception of low-cost services that was consider as a barrier to develop their client’s base.
Solution
However, in other categories (such as flight or car rentals), some brands have managed to expand their audience reach by offering multi-tiered services tailored to different needs.
Results
After ten years, Prixtel, a French MVNO, is still using the defined segmentation and the offer segmentation is still in effect.
The company boasts over 500,000 users.
Selected Works
Ambitious brand vision?
Let’s bring it to life.
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© Alexandre MEYER 2025
Shaping What's Next