Prixtel

Making sure the “Netflix Of Sports” has a consistent expression at every touchpoint.

Challenge

Traditionally, Mobile Virtual Network Operators (MVNOs) were considered as low-cost solutions for network and phone services.

Prixtel (French MVNO) wanted to get beyond this perception of low-cost services that was consider as a barrier to develop their client’s base.

Solution

However, in other categories (such as flight or car rentals), some brands have managed to expand their audience reach by offering multi-tiered services tailored to different needs.

Results

After ten years, Prixtel, a French MVNO, is still using the defined segmentation and the offer segmentation is still in effect.

The company boasts over 500,000 users.

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© Alexandre MEYER 2025

Making Things Better