DESPERADOS INTERACTIVE
Blending party culture and digital play for a fearless beer brand.
Created a digital experience that transformed Desperados’ bold identity into an interactive platform — driving deeper consumer connection through immersive play.
Challenge
Desperados, a brand known for its bold identity and tequila-flavoured beer, wanted to go beyond traditional advertising to connect with young, party-loving audiences. The goal? Create an innovative digital experience that embodied the brand’s disruptive energy and turned passive viewers into active participants.
From Scroll to Surprise: Turning YouTube into a Desperados Playground
Approach
To resonate with digitally native Millennials, we had to meet them where they lived online; immersed in YouTube rabbit holes and social feeds. Our goal: make Desperados feel like a natural, yet unforgettable part of their digital rituals.
Research showed that this audience responded best to personalized, playful brand experiences. So instead of interrupting their scroll, we gave them something worth exploring: a YouTube takeover designed as an interactive journey — immersive, surprising, and socially sharable.
Built with Facebook Connect integration, the experience pulled in users’ own data to personalize the narrative, turning passive viewers into active participants and creating a branded moment tailored for conversation.
Outcome
- The campaign had over a million views in its first two weeks, 99 percent of which was viral traffic.
- + 2M views
- + 600 tweets
Agency: ServicePlan Group
Year: 2011
Role: Brand & Creative Strategy
Ambitious brand vision?
Let’s bring it to life.
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© Alexandre MEYER 2025
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