Projects

15 cases

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01/

Getting EA SPORTS into a Hollywood story that didn't need it

Brand & Creative Strategy — EA SPORTS

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02/

Reinventing secondhand fashion for expressive youth

Brand Strategy & Positioning — FINDS

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03/

Keeping one brand consistent across every market it streams in

Brand Strategy & Positioning — DAZN

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04/

Making a faded racing icon matter to a generation that grew up without it

Brand Marketing Strategy & Campaign — EA

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05/

Making adidas part of the trip before the boots go on

Experience Strategy — adidas TERREX

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06/

Building a fandom for a universe nobody had heard of

Go-to-Market Strategy — Netflix

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07/

Convincing brands a “teen app” could build their business

B2B Brand & Creative Strategy — TikTok Creative Lab

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08/

Building hype for a race that didn't exist yet

Marketing & Campaign Strategy — EA SPORTS

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09/

Giving football's fastest-growing platform one brand before it outgrew itself

Brand Strategy Direction — OneFootball

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10/

Turning an album launch into a place fans could step inside

Activation Strategy — Amazon Music

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11/

Turning a world title into a reason to play

Product × Creative Strategy — EA SPORTS

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12/

Turning a beer ad into something people chose to play

Brand × Creative Strategy — Desperados

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13/

Marketing sexual wellness to the people it's actually for

Brand × Creative Strategy — Intimy

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14/

Keeping the world's most loved brand loved

Strategy — Apple EMEA

Confidential

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15/

Repositioning a legacy franchise before its next shot

Brand Strategy & Positioning — Confidential

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